Yamaha Motor is Born When Yamaha Motor Co., Ltd. was established
in Japan in July 1955, it was a relative latecomer in a market where as many as
150 motorcycle manufacturers competed for survival. New ones were starting up
and others were folding at a tremendous pace, and few survived the challenge.
In Yamaha Motor's story, you will recognize the spirit of challenge in these
early years that forged the company into the global corporate group we are
today, in pursuit of the perpetual goal of being best in the world market.
Yamaha's First Motorcycle
Genichi Kawakami, founding president Yamaha Motor Company
Limited
It all began when then president of Nippon Gakki, (now Yamaha
Corporation,) Genichi Kawakami, put to use some machining equipment used in the
production of metal airline propellers to develop the first Yamaha motorcycle.
It was the YA-1, nicknamed “Aka-tombo” which means red dragonfly.
With a starting capital of 30 million yen, 274 employees and two
single-story wooden factory buildings with a capacity to turn out 200
motorcycles a month, the fledgling company dared to confront competition, a
will that came to forge the company spirit of challenge. Yamaha entered the
first YA-1 in the Mt. Fuji Ascent Race and won. From there on, our employees
moved with determination from one challenge to the next, working as a team,
sharing victories and setbacks.
Diversification
Yamaha XS-1 in action
Yamaha's in-depth knowledge of 2-stroke technology led to the
Company's diversification in 1960 into the outboard engine market. 1970
witnessed the launch of the 650cc XS-1, Yamaha's first 4-stroke motorcycle, and
during this decade the company diversified into the manufacture of a range of
new products including All Terrain Vehicles, golf cars, generators and
industrial robots.This was followed in the 1980's by the development of
high-performance car engines and water vehicles.
R1 The One
1998 will be remembered by motorcyclists for many years to come, because
it was the year that Yamaha launched the YZF-R1, widely acclaimed as the most
remarkable supersport model of the decade. Equipped with race-bred engine and
chassis technology, the R1 further underlines Yamaha's commitment to offering
products that generate "Kando" the first time, and every time.
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